Bestseller
Bestseller
The Indian pharmaceutical sector is one of the rapidly expanding industries in the country and has achieved significant growth over the years. India has established itself as one of the leading pharmaceutical manufacturing nations globally, ranking among the top countries in terms of medicine production. The country stands 3rd in the world in pharmaceutical production by volume and 14th by value.
A Medical Representative (MR) plays an important role in connecting pharmaceutical companies with doctors, healthcare professionals, hospitals, pharmacies, and other medical institutions. As a representative of a pharmaceutical company, an MR communicates information about the company's products and contributes significantly to building professional relationships within the healthcare sector.
Medical Representatives are responsible for promoting medicines, prescription products, medical equipment, and healthcare devices. Their work involves providing accurate product information, developing relationships with healthcare professionals, supporting ethical pharmaceutical sales, and implementing promotional strategies to improve product awareness in the market.
The Certificate in Medical Representative (C-MR) training program is designed to develop the practical knowledge and professional skills required to work in the pharmaceutical sales and marketing field. The program focuses on areas such as pharmaceutical marketing, market research, sales techniques, customer communication, product presentation, sales planning, professional behavior, and effective communication skills.
The objective of this training is to prepare learners with the knowledge, confidence, and practical skills needed to understand the pharmaceutical market and perform effectively in medical sales and marketing roles.
Module 1: Medical Sales Representative: Skills (Communication, leadership, personnel skills,
customer service, selling skills etc.), Roles & Responsibilities, Work ethics, Code of Conduct, Hierarchy of pharma sales department
Module 2: Human Anatomy and Physiology, Medical Terminology & Abbreviations
Module 3: Basics of Pharmacology, Classification of Drugs, Overview of Pharmacovigilance
Module 4: Marketing - Communication skills, Listening & Selling Skills, Distribution System, Handling Objections
Module 5: Market Research and Analysis and Retail Chemist Prescription Audit (RCPA), Managing market and Sales Information
Module 6: Importance of Branding in pharma selling
Module 7: Key elements of Visual Aids and Pharma LBL
Module 8: CBI –Competitor Brand Information, Competitor Knowledge, Competitor Activities
Module 9: Management of Key Opinion Leaders (KOL) in pharma sales
Module 10: IT Skills -Sales team reporting & tracking, understanding Daily Call Report processes
Module 11: Developing sales ability & keys to performance target achievement, sales planning and forecasting process
Module 12: Work ethics for Medical Sales staff - Special emphasis on COVID -19 situation (Social distancing in Hospital, Clinics & Pharmacies, protection protocols against infection and necessary guidelines)
Module 13: Digital Marketing in pharma, Digital Shift in Covid-19, scope, impact and future
Module 14: Industry Based Case Study
Who can apply for this course
10+2 pass-outs are eligible for our Under Graduate, Diploma holders
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